The Covid-19 pandemic has certainly disrupted all our certainties, preventing us from making plans for the future. This state of uncertainty has undoubtedly also involved companies that are having difficulty in planning their activities as well as participation in trade fair events. To deal with this situation, Hettich, a company that has always been at the forefront, has decided to organise an event next year that is certainly innovative for the industry: “HettichXperiencedays“. The company, which invented the AvanTech YOU drawer platform, it is logical that it has transferred the advantages of this successful principle into a communication format.
Hettich Italia's managing director, Francesco Brambilla, illustrates this novelty: “The revolutionary event platform, in these uncertain times, offers the greatest possible flexibility and provides everyone involved with a high level of involvement. We cordially invite our customers and partners to join us in 2021 according to their possibilities and wishes. And in any case they can expect an outstanding Hettich experience.

HettichXperiencedays 2021: the dynamic platform offering flexibility

From spring 2021, 'HettichXperiencedays' will run for several weeks as a 'hybrid' programme: in addition to the physical presentation of new products and on-site visits, Hettich will offer numerous virtual formats with live events. Throughout the world, Hettich will offer a rich and progressive mix of information, inspiration, entertainment and networking elements.
This event platform features several modules that can be combined in a variety of ways. With the support of international sales teams, Hettich will be able to provide a tailor-made programme for each target group for the duration of “HettichXperiencedays“, reaching out to customers and partners around the world and showcasing its know-how.