en 
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PortugueseFurnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.
The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.
In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.
In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.
Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.
Why advertise with Furnishing Idea
How can you reach a targeted audience quickly and efficiently? Furnishing Idea allows you to increase the visibility of your company towards an audience of architects, interior designers and furniture makers already selected and interested in what you offer. Thanks to advertising strategies designed specifically for your company, you can consolidate your online presence, increase your credibility, keep your potential customers updated and more easily acquire qualified contacts to conclude commercial negotiations quickly.
A showcase open 24/24 h: get your personalized company profile
By entering your company on Furnishing Idea you will have at your complete disposal a section reserved for your communications. The company file allows you to insert: the complete presentation of your company, technical and information sheets on products, information on services offered, catalogs, videos and dedicated editorial articles. This area can be updated daily according to your needs to allow your customers or prospects to keep in constant contact with your company.
Reach 17,000 industry professionals with direct email marketing and newsletters
Thanks to Furnishing Idea you can reach 17,000 professionals working in the furniture industry registered on the portal. How? Thanks to direct e-mail marketing campaigns and the sending of personalized communications by your company to inform, present and launch new products and acquire new potential customers. Furthermore, Furnishing Idea periodically sends newsletters for general communications concerning sector editorial, information on companies, products, technologies, events and trade fairs in which it is possible to insert personalized advertisements.
Present your products to a targeted audience
Inform your potential customers of your products by inserting detailed sheets containing technical specifications, video tutorials, images and catalogs to download for free. To facilitate communication with users, a contact form will be included in each product sheet through which users can request information and easily get in touch with your company. Also, according to your needs, you can insert other sheets.
Display Advertising: banners and skins to make you known
Use customizable banners and skins to promote your company and your products and make yourself known to a targeted audience. The insertion of banners in the portal or in the newsletter can be of different sizes and allows you to increase awareness of your brand. The skin, on the other hand, is a clickable graphic that links directly to your company's website and allows you to obtain high visibility by reaching a wider audience.
