In September, Italian design will take center stage in New York. On the occasion of the “From Italy with Love” initiative, the Salone del Mobile.Milano is partnering with the New York Department Store Bloomingdale's with the installation “Italian Design: from Classic to Contemporary” to celebrate Italian culture, luxury and art through a series of exhibitions and activities scheduled from September 5 to 29. 

“The invitation from Bloomingdale's, which shares with the Salone a particular capacity for vision, resourcefulness and commitment to enhancing the heritage of the brands it hosts, allows us to expand and strengthen our connections with a market that is fundamental for Made in Italy.” said Maria Porro, President of the Salone del Mobile.Milano, stressing that this event kicks off the Salone's new international tour, a roadshow made up of unprecedented formats aimed at strengthening its image as a catalyst for transformation, avant-garde and cultural innovation. 

Kevin Harter, VP, Integrated Marketing at Bloomingdale's, said, “Bloomingdale's is excited to join forces with the Salone del Mobile to celebrate Italian design, creativity, architecture and culture. We are confident that this incredible installation, which embodies much of what we admire about Italy, will inspire and create a strong connection with our audience.”

Italian Design: from classic to contemporary

A tribute to the icons and new offerings of 23 Made in Italy brands, the installation Italian Design: from Classic to Contemporary, located on the sixth floor of the store in the Home/Furnishing department, is curated by architect Ferruccio Laviani, who created a setting inspired by Giorgio de Chirico's metaphysical piazzas.

Italian Design: from Classic to Contemporary Bloomingdale's New York. Visual site-specific installation © Studio Laviani Salone del Mobile.Milano

The objects on display were chosen by architect Laviani from among those in the catalogs of a shortlist of brands that best express the value and allure of Italian furniture production: Artemide, Edra, Flexform, Flou, Foscarini, Frigerio, Gallotti&Radice, Gessi, Kartell, Lema, Living Divani, Minotti, Molteni&C, Oluce, Porro, Riva 1920, Scavolini, Sigma L2, Tacchini, Technogym, Turri, Villari, Visionnaire.

Conversations about Italian Design

As part of the “From Italy, With Love” project, Bloomingdale's will host weekly events throughout the month of September aimed at activating both the New York professional community and design enthusiasts, with a rich program of talks and appointments that will feature leading figures in the national and international living scene and offer unique opportunities to learn about Italian furniture production. 

The program of talks, entitled “Conversations about Italian Design,” is curated by Annalisa Rosso, Editorial Director & Cultural Events Advisor of the Salone del Mobile.