Symbola Foundation and ADI Association of Italian Design are promoting an interesting initiative aimed at young designers: as of March 14th, the website www.symbola.net hosts the column "New Geographies of Design", which aims to trace a geography of the future of Italian design.

Space for new designers

Coordinated by Domenico Sturabotti, director of the Symbola Foundation, and Carlo Branzaglia, member of the ADI Board of Directors, the column presents each week the face, the stories of young designers and their paths of research and innovation. A journey that explores how design today ranges from product to service, from sustainable materials to digital technologies, from the mobility of the future to clothing for extreme environments, from new business models to corporate welfare.

The initiative, which follows the work started in 2024 with the "35 designers under 35" column, will continue until June 12, the opening date of the Symbola Summer Seminar in Mantua, with the aim of giving space to a new generation of designers who want to respond to the great challenges of our time: climate crisis, digital transition, social and economic transformation.

The dynamics of design in the future

The "New Geographies of Design" section is therefore proposed as an updated map of Italian design innovation between start-ups developing smart products, design studios experimenting with new forms of advanced craftsmanship, large agencies and companies committed to change.

As Ermete Realacci, President of Fondazione Symbola, says, "design is strategic for the development of a new generation of products that, in the name of beauty, respond to the dictates of the circular economy: efficiency, less use of materials and energy, recyclability, reusability."

"A supply chain association like ADI," says Luciano Galimberti, President of ADI, "cannot but be interested in following a sounding board on the younger generations and their professional dynamics, a privileged observatory to understand the dynamics of the design that will come.