immcologne, the main fair of the industry, will ensure that the furniture year 2016 gets off to a dynamic start in January of the coming year. With approximately 1,200 planned companies from 50 countries, the trade fair duo of imm cologne and LivingInteriorsis also presenting a wide-ranging, diverse display of products in 2016. Even now, around 80 percent of the available space is firmly booked; two thirds of the exhibitors are from abroad. The highest number of foreign exhibitors comes from Europe and the Asian region. The visitors are once again as international as the exhibitors: the percentage of fair visitors to imm cologne from abroad is always on average clearly higher than 40 percent (based on trade visitor days). In particular, the number of visitorsfrom Asia, North America and Europe showed a significant increase in recent years. For 2016, Koelnmesse anticipates more than 120,000 visitors from around the world for imm cologne.
In Cologne the exhibitors will find all the relevant target groups in one place, as well as the perfect opportunity to present their ideas and innovations to the whole world all atonce. The fairgrounds are thus the meeting point for the global interior design industry and the gateway to Asia and North America for many exhibitors.
“We demonstrate ways to ensure that the export topic doesn't only remain theoretical. Export doesn't always haveto immediately mean America or Asia. Export is also France, the United Kingdom or the Netherlands. Approximately 63 percent of our trade visitors come from the EU“, Arne Petersen, Vice President Trade Fair Management of Koelnmesse explains.
As it does every two years, the interplay of LivingInteriors and imm cologne provides for even more appeal, entirelynew target groups and all sorts of added value for exhibitors. The result: a unique 360-degree exhibition offering a perfect, and above all, comprehensive overview of furnishing. Cologne is where furniture worlds transform into living worlds: LivingInteriors comprehensively brings the latest innovations and concepts from the areas of bathroom and room design to life. In 2016, everything will revolve around the Trend Avenue. Along this centrally located street of pure innovation, visitors will experience the trends and concepts of tomorrow at numerous stands and at exciting special events, not least at the Forum, with its inspiring event programme.