By what means small and medium-sized enterprises can address the Chinese market, taking advantage of the enormous potential present in it? Trade fairs well-organized, efficient, consolidated are opportunities not to be missed. This is one of the many themes that emerged from “China, to win a bet!“ Workshop organized by Koelnmesse GmbH, Milan, June 25, focuses on the world of technology and supplies for the timber industry and the furniture that is right Interzum in Guangzhou, whose next edition will take place from March 28 to April 1, 2015, one of the events in question.

The opening work Luca Rossetti, editorial director of the magazine Xylon, who reminded the audience that in 2013 Italy has increased its exports of machines for the wood to China of 40.6 percent compared to 2012, for a amounting to 54.5 million euro. And in the first two months of 2013, the growth compared to the same period last year, it was even 82.9 percent. Striking results for the macro-Italian legnoarredo that, according to the data of the Centre for the Study Cosmit / FederlegnoArredo, in 2013 China exported more than 208 million of assets, 22.7 percent more than in the previous twelve months.

Marinella Loddo, director of Ice-Agency of Milan, presented the many activities of the agency in favor of Italian companies, insisting on China's transformation from “world's factory“ to “world market“ and the strong growth rates who register yet into the Chinese market in the coming years.

Matthias Pollmann, product manager interzum, told what is now the great hall of supplies and components for the furniture industry, which takes place in Cologne in odd years, a review which saw all the main indicators grow from edition to edition .

Rubella Thomas, CEO of Koelnmesse GmbH, spoke of Interzum Guangzhou, an event that will be held from 28 March to 1 April 2015, to coincide with China International Furniture Fair in the heart of southern China, where it is concentrated to 40 percent the production of furniture. A survey last year that has occupied 130 thousand square meters, has hosted 1,147 exhibitors (280 foreigners, with a strong Italian presence), and welcomed more than 70 thousand visitors from 32 countries. Rubella has reminded the entrepreneurs present the opportunity to participate in the exhibition in the Italian Pavillion, the collective of “Made in Italy“ that allows those who belong not only to focus on their business, leaving it to the organizers to provide an “all inclusive “, but to enjoy a particular visibility.

Dario Corbetta, director of Acimall, has also officially announced the new partnership between the Association and Koelnmesse Italy to develop a Interzum Guangzhou 2015 a group dedicated to machinery and tools for woodworking.

The meeting continued with the presentation of three particularly significant experiences, three companies that operate in China with the principles, methods and experiences, but with a definite objective, common to all three: take every opportunity.

“We're small but we go everywhere,“ said Luigi Rossetto, President of the Italian Hardware, stressing how important it is to push on the lever of the research, development, innovation to always offer something more and better access to markets, even as China .

Ettore Bandieri, general manager of the Alps Modigliana, has revealed that the Alps can boast a “multi-faceted presence“ in China, has been exporting timber from their concessions in multi-layered wood veneers African of great value, intended for the “high end“ of the market .

The work concluded with the testimony of Raphael Prati, marketing and communications director of Biesse Group of Pesaro. The group is engaged in the production of technologies for wood, plastic, glass and metal strongly focusing on innovation in products and processes. For several years, the group also manufactures in China.