“Elica Air Design Award“, is the competition launched last February by Elica, developed on the crowd sourcing platform dedicated to the design. It boasts more than 60.000 followers among designer, architects, interior designer and creative to whom was asked to imagine and design the hood of the future. To the participants was asked to develop a concept of hood for domestic use reflecting the company “look and feel” and at the same time breaking the norms. The creative were engaged in imagine the hood of the future, innovative, technologic, also reinterpreting and being inspired by iconic elements. They have explored new functionalities, potentialities and shapes to realize an original and new hood, remembering the reproducibility in series and the possibility to be sold on the market. Difficult the commission job to examine the 314 presented projects. Among all proposals have been selected and nominated winners the product concept: Aplós by Iwednesday aka Tony Badu, Sliding Doors by Antonio Lanzillo and Kalla by Elena Paoletti. Aplós by Iwednesday aka Tony Badu stands out because, also being a classic product as the T Shape (or upside down T), has a strong technologic feature and a very strong appeal. The idea of a new fire, very slim and designed to be an appendix to the bodywork gives to the product an hi-tech spirit. Detail and proportions care make it a winner idea. The Antonio Lanzillo projet, Sliding Doors, has been chosen for the novelty in the “vertical” hood reinterpretation: unexpected, surprising and with essential lines. The Elica logo use, key of all the suction system and giving access to the functionality, makes this concept more fascinating. The product design allows a big chance of personalisation, combining different finishing. Kalla by Elena Paoletti is a product playing of the emotion of an iconic shape inspired by the world of the nature, forgetting, at least for the perception, the technologic content. This objet strikes for the lines simplicity and for its capability to perfectly be integrated in the environment with discretion for all its precise identity.