- 12/05/2016
- Industry news
Decor Selection 2016 of Schattdecor is a selection of leading decorative patterns which inhale to become the bestsellers of the next season. At the beginning of March, in Bünde, Leeds near Manchester and at the Arena Design of Poznán, Poland, it has been introduced for the first time the selection of decorative patterns. The selection was born on the base of an analysis of the trends and searches lasted one year, during which the team of Claudia Küchen, manager of design and marketing, she extracted the essence of the actual three trend themes: Casual Black, Cultural Spirit and Freestyle Clarity. “With Decor Selection we propose new trends that we hold they will influence the market at international level choosing twelve decorative patterns with potential of bestseller - Claudia Küchen affirmed - Once started the campaign in Europe, we will depart for a worldwide tour with the selection of decorative patterns, because we are going to introduce our trend concept to all of our partners in the various markets and to show the result of our analysis of the tendencies.“ The Decor Selection includes in all twelve decorative patterns and it is widened of two additional decorative patterns for every market, so that to satisfy subsequently the local conditions. At the Arena Design they have been introduced the “bestsellers of tomorrow“ in the hexagonal form of a beehive. The project of the preparation of the stand has been conceived by the designer Schattdecor Maria Lichota, with which has begun and gives a suggestive characteristic to the expositive base. “The Decor Selection is the result of our international search in trend terms. The contributions of all the Schattdecor designers had been considered, they represent a mix fruit of the observation of the global trends, of the local impressions and of the individualization of points in common to the various markets“ so Claudia Küchen explains the project during the presentation that she has held on the occasion of the launch of the product in Bünde, Leeds and Posen. “Currently we are in a period favourable for the investments in the design and innovation areas - Roland Auer explained, Sales and Marketing Manager of Schattdecor. It is the result emerged by the fairs of this year, confirmed by the good course of the conjuncture for the furniture sector. With the Decor Selection we widen our packet of services and we offer to the client an important tool, with which he can complete a concrete choice. This way we try to furnish the results of our international search to our partners in terms of tendencies in focused and optimal way.“