The Salone del Mobile in Milan has closed after welcoming 310,840 visitors through its doors. The visitor numbers confirm the trend seen in 2013, the last time the biennial exhibitions devoted to lighting and the office were held. On Saturday and Sunday, the two days the fair opened to the public, 30,881 visits were recorded.
With 69 percent of the high profile operators coming from other countries, along with strong purchasing power, to which all the exhibitors testified, the Salone has confirmed yet again its strong international following, a statement said. The presence of Russian operators was reassuring. China proved the leading market and Germany was the second country of provenance for sectoral operators. This edition saw a particularly high number of visitors from the Middle East; Saudi Arabia, Lebanon and Egypt in particular. Visitor numbers from the US, UK and India were up.
“The data confirms the importance and attractiveness of an event that showcases the very best of Italian and international furnishing”, said Salone del Mobile President, Roberto Snaidero. “The companies are delighted with the quality of attendees and the solid business results achieved over the six days of the fair, thanks to their own commitment and dedication to tackling and overcoming the tough financial situation of the last few years. The Salone therefore constitutes the first signal of the forecast
recovery.”
Prime Minister Matteo Renzi referred to this recovery during his visit on the first day of the Salone. As well as recognising the leadership of the exhibiting companies, Mr Renzi emphatically underscored his government's commitment to supporting the sector, both through specific domestic market development policies and through international promotional activities and support.