- 19/11/2013
- Flexible polyurethane foam
The area, called "Outdoor Comfort", located in the center of pavilion A1 of the fair, was set up with large seats made entirely of different types of polyurethane, as if it were a large garden dedicated to quality comfort. The particular shape of each seat made it possible to integrate large plants inside that helped create the atmosphere of an outdoor garden.
Abitare 100% Project, scheduled from 13 to 15 October in Verona, hosted the Poliuretano è project in an installation that emphasized the strategic role of flexible polyurethane foam in the production of furniture products and projects. “Soft Seats”, this is the name of the installation, saw the interpretation of eight large shaped seats that took up the profile of as many famous upholstered furniture that have made the history of Italian design.
Eight shaped platforms in different colors and densities of flexible polyurethane foam formed a sensory journey that allowed the visitor to directly experience the different degrees of comfort and understand the many possibilities offered by the evolution of the material.
Finally, at Host, the international exhibition of professional hospitality, held in Milan from 18 to 22 October, the Poliuretano è space was located in the Comfort area, at the entrance to Hall 10 which brought together the furniture and accessories companies. In this space we wanted to focus attention on the applications and potential of the material in the creation of public spaces such as hotels, bars, restaurants, airports and offices.