The new photographic campaign “Sayerlack World“, realized by Luca Capuano, it has the purpose to valorize to best: spaces, people and their rhythms and the environment where every day Sayerlack products and solutions are conceived and realized. Creative images which focus the attention on the innovation, the technology and the professional component of the operators, fundamental elements that contribute to the success of the company. Luca Capuano born in '74, influential photographer of industrial architecture, he participated in projects of architecture of great interest in collaboration with prestigious publishing houses, museums, magazines of sector, realizing besides important reports for UNESCO and for the Office of the Artistic and Cultural Goods. He is teacher at ISIA in Urbino and at IED in Rome. The industrial photo examines the world of the job immortalizing the different work processes and places of production with the purpose to highlighting the emotional component. In the interview realized in the backstage of the shooting, Capuano told his own job and the passion for the industrial photo. Luca Capuano, who has collaborated since 2003 with the company, he has been influenced in this project by the relation between the dense place of signs and creative processes and the importance which assumes for the one who daily works there.